Creating Winning Partnerships
Through the power of sport, entertainment and media, we build partnerships that have an enduring and positive impact for fans, brands and rights owners.
01
Challenging
We challenge both rights owners and brands to create mutual benefits that grow revenue, improve ROI and eliminate inefficiency.
02
Leverage Media
Through our media heritage, we leverage sponsorship through media planning and activation to increase effectiveness.
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Digital and Data
We help our clients look into the future of digital streaming, monetisation of content, paid platforms and further digital fragmentation.
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Experience
We’ve been involved with sponsorship since the mid 90’s, bringing senior thinking every day which saves you time and money.
Our latest thoughts, events and news
An new update from The Value Xchange September 2023
Following a competitive tender process, The Value Xchange has been appointed exclusively by UK Deaf Sport and DeaflympicsGB to support the national federation to secure commercial sponsors and partners to provide much needed funding for UK Deaf Sport and DeaflympicGB Team. There is a common misconception that deaf athletes compete as part of the Paralympic Games, however, this is not the case. Deaf athletes are not included in any of the Paralympic classifications and so consequently cannot compete unless they have another Paralympic impairment that entitles them to do so. Deaf athletes compete in the Deaflympics, an event that is 100 years old next year and precedes the Paralympics. The Deaflympics is an entirely separate event recognised by the International Olympic Committee (IOC) as part of the Olympic family alongside the Olympics, Paralympics and Special Olympics. The Government currently discriminates against elite deaf athletes. Unlike every other disability, there is currently no Government funding or support for elite deaf athletes training for and attending the Deaflympics and other European and World deaf sport competitions. UK Deaf Sport therefore currently relies on commercial partnerships and sponsorship. Joanne Cholerton , CEO of UK Deaf Sport said: “We are delighted to have appointed The Value Xchange to help us secure new commercial partnerships and sponsorship. There are 12 million people in the UK with some form of deafness, or 1 in 6 of the population, and they are one of the most inactive groups. Due to the current lack of Government funding, these partnerships will be crucial in enabling UK Deaf Sport to inspire and support deaf people to engage in sport and physical activity from grassroots to elite level and send a GB Team to the Deaflympics.” David Peters , Founder and Co-Owner of The Value Xchange added: “We are thrilled to be appointed by UK Deaf Sport to support their commercial partnership sales efforts. I was surprised to learn there is currently no government funding or support for talented deaf athletes to compete in competitions so the importance of securing funding from commercial partners is existential to the future of UK Deaf Sport. Deaf Sports profile needs to be raised and their story needs to be told to the business community and it’s our job to get the message out there, demonstrate the value of associating with UK Deaf Sport and secure funding from commercial partners.” About UK Deaf Sport and DeaflympicsGB UK Deaf Sport is recognised by Government as the National Federation for Deaf Sport in the UK and aims to get more deaf people in the UK participating in sport from grassroots to elite level and selects and manages the DeaflympicsGB Team. UK Deaf Sport’s vision is ‘Every Deaf Person Active and Inspired by Sport and Physical Activity’ and their mission is leading opportunities for more deaf people to participate in sport throughout their lives and more deaf athletes to perform on the world stage. ENDS
Saracens has agreed to work with sport and entertainment marketing consultancy The Value Xchange to provide sponsorship sales support to help bring new commercial partners to the Club, across Saracens Men, Saracens Women and Saracens Mavericks. Established in 1876, Saracens is North London’s premier rugby club competing in the Gallagher Premiership, the European Champions Cup, the Allianz Premier 15s and the Premiership Rugby Cup. Saracens Men, with a wealth of international talent and household names, finished second in the Gallagher Premiership last season and reached the semi-final of the European Champions Cup. Saracens Women, founded in 1989, is the current and sixteen-time champion of the Allianz Premier 15’s, and had nineteen players represent their countries at the recent Rugby World Cup. Together with netball team Saracens Mavericks, they have put Saracens at the forefront of women’s sport. Founded in 2005, Saracens Mavericks play in the Netball Superleague. A founding member of the Superleague, they were Champions in 2007/08 and 2011. Saracens is also leading from the front in terms of sustainability and community initiatives. It is on a journey to becoming carbon net-zero by 2030, it continues to support the local community through the Saracens Foundation and is the first and only sports team to open a High School. Only last month Saracens were nominated for two Sport Industry Awards ahead of the upcoming awards ceremony in London. Nominated for the Tessa Jowell Community Award and for Purpose Driven Sponsorship, Sarries will be represented on the 27 th April at Evolution London to celebrate their achievements. Seb Salter, Head of Partnership Sales at Saracens said: “It’s an incredibly exciting era for Saracens both on and off the field of play. Whilst we continue to push for domestic and international honours, we remain equally focused on our commitment to sustainability and making a positive impact in our community. We’re very fortunate to have such a proactive and engaged family of commercial partners, and we’re looking forward to working with The Value Xchange to bring new brands into the Saracens family.” The Value Xchange, who will be working with Saracens on a non-exclusive basis, has extensive experience of helping brands and rights owners maximise the impact partnerships have for the brand, the rights-owner and the fan experience. The Value Xchange Founder, David Peters, commented: “We are delighted to be supporting Saracens in the search for new commercial partners. With such a strong brand, a unique proposition across men’s and women’s and two sports, and with access to a diverse, affluent and loyal fan base it’s a very compelling proposition for the right brands.” For more information please contact David Peters david@thevaluexchange.co.uk or call 07771 725899.
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David Peters
+44 (0) 7771 725899