BRANDS
A new way for brands to unlock the maximum value of sponsorship.
Effective sponsorships, amplified through media, help brands achieve their business objectives.
We help brands use sport and entertainment to create an emotional connection with their consumers. We can manage the process from end to end, from developing the strategy, property searching and sourcing, negotiation, through to high impact activation. We tailor our consulting services to meet clients’ needs and dovetail with internal and agency resources to drive efficiency and effectiveness.
We provide an end-to-end consulting service, guiding brands through every step of the sponsorship journey to set them up for long-term success.
Sponsorship
Strategy
We help brands develop a clear sponsorship strategy, establishing its role to achieve brand and business goals.
Property Search and Shortlisting
Using our proprietary data-driven platform, Discover Luscid, we can quickly and accurately search the whole sponsorship market to assess over eighty sports, arts and entertainment genres and tens of thousands of properties globally to meet the sponsorship brief. We can then shortlist the properties that would deliver most effectively for the brand, optimised to the available budget.
Property Sourcing
We engage the shortlisted rights owners on behalf of our brand to brief them on the potential opportunity and to request a formal and detailed proposal.
Asset Optimisation
Once the properties are identified, we assess all the rights and benefits through our Asset Optimisation Tool to ensure all relevant assets have been included, removing assets which have no value to you and maximising the assets with the most importance.
Property Evaluation
We assess the potential ROI of a property a brand wishes to sponsor to assist with the business case for business approval. In preparation for Contract Negotiation stage, we place a tangible value on each of the assets, rights and benefits of the property and place an intangible value on the association. We benchmark the property price compared to equivalent properties in the market to define a fair market price.
Activation Planning
This process builds out an activation plan, outlining how the assets, rights and benefits will be used to bring the partnership to life through all the relevant media and other comms channels. This takes place alongside the property evaluation to ensure all the assets needed for the activation have been secured before contracts are signed.
Stakeholder Engagement
Ensuring all stakeholders (internal and agency) are briefed and plans are aligned and integrated to achieve the maximum impact of the sponsorship.
Contract Negotiation
Armed with a clear list of assets required and a property valuation, we will lead negotiations with rights owners, bringing competitive tension to secure the rights assets at the best price, delivering the strongest possible return on your investment. We will work with the legal team to finalise the contract.
Campaign Management
We are the single point of contact between the brand and the rights owner to ensure all contracted rights are delivered, added value opportunities are grasped and manage your requirements and of the agencies rostered by you. u
We tailor our consulting seWe tailor our consulting services to meet clients’ needs and dovetail with internal and agency resources to drive efficiency and effectiveness.rvices to meet clients’ needs and dovetail with internal and agency resources to drive efficiency and effectiveness.
Measurement
We recommend an on-going measurement programme to ensure the sponsorship is delivering against objectives and to optimise activation campaign performance by dialling up the things that work and dialling down the areas that are less effective.
An end-to-end consulting service, guiding brands through every step of the sponsorship journey to set them up for long-term success.
ew Paragraph
Sponsorship can be hard to define because it can take so many forms. This makes it flexible as a marketing platform but can make it daunting to buy, but that's where we come in.
We have worked with many brands for over twenty years to help them define the role sponsorship can play to support their business and marketing objectives.
Our experience will help identify the right property with the correct blend of assets, rights and benefits and ensure you do not overpay.
Rights owners will, typically, sell direct to brands but brands are not in market all the time for sponsorships so find it hard to benchmark the price and sort the valuable from the worthless.
We know what to ask for and we can benchmark their value based on the hundreds of sponsorship proposals we review each year across many sports and entertainment properties for a wide range of clients.
We will save you time and money.
Sponsorship is a platform for communication but often brands do not integrate it to their other marketing channels, and this is a mistake. We have plenty of evidence that the use of the marks and logos of the rights owner has an amplification effect of all other comms channels a brand uses it with.
It makes the brands advertising, social media, PR, point-of-sale, and media have more impact and it makes the sponsorship work harder and have more meaning. A Win Win for the brand.
For too long, sponsorship and media have been in silos with brands confident with how they interact at events but missing the bigger prize which is the myriad of fans engaging with sport and entertainment online. How can the sponsor be relevant in the context of that conversation?
The solution lies in the convergence of sponsorship and media. Our experience in media and sponsorship will ensure the sponsors’ content and comms is baked into the activation plan and is deployed in the right media channels and this is what sets successful brand sponsors apart.
Let’s talk about your sponsorship needs.
Fill in the form or call to set up a meeting +44 (0)7771 725899
Brand Form
We create winning partnerships for brands and rights owners
Contact us
David Peters
+44 (0) 7771 725899