THE NEWS XCHANGE
What LaLiga’s Miami move tells us about football’s next commercial frontier.
The Value Xchange Quarterly Newsletter keeps you ahead of the game across Sports, Media and Entertainment, focusing on sponsorships, media rights and more
Euro 2025 was another leap forward for women’s football as a cultural force. Sponsorship rights are still undervalued, making this one of the last real first-mover opportunities for brands.
